On the afternoon of October 17, 2023, at The Reverie Saigon, 22-36 Nguyen Hue, District 1, Ho Chi Minh City, representatives from the leadership of KLC Group participated in the 2023 Brand Conference with the theme “From Creativity to Survival,” organized by Forbes.
In 2023, the Vietnamese economy faces many challenges and difficulties that have significantly impacted consumer behavior due to declining purchasing power. To stay updated on new changes in the branding industry and help businesses promote growth and seize opportunities for economic recovery, Forbes Vietnam organized the 2023 Brand Conference with the theme “From Creativity to Survival.”
The conference brought together speakers who are leading experts in the field of branding and marketing, as well as leaders guiding renowned brands in discussions and insights on brand development in the new context.
The theme “From Creativity to Survival” not only delves deep into the role of creativity in branding but also emphasizes the interplay between creativity and the existence of a brand. Creativity involves not only creating new products or services but also relates to how a brand communicates with customers and builds credibility.
Mr. Nguyen Duy Tuan (Communication – External Relations) shared his thoughts while attending the event: “KLC Group is honored to participate in Forbes’ Brand Conference 2023. With a multi-industry, multi-field ecosystem development orientation, KLC Group’s business activities always accompany economic and social development. The Group places a strong emphasis on applying creativity in all aspects of its business operations, with a customer-centric approach, in order to adapt to the continuous changes in society and ensure a vision for sustainable development.”
Furthermore, KLC Group’s representatives also engaged in networking and shared experiences with other businesses, providing an opportunity to learn and share effective strategies for brand management and development. The Forbes 2023 Brand Conference is an excellent opportunity to exchange experiences and learn how brands can promote sustainable growth in an increasingly competitive and evolving business environment.